The Challenge
Telecom planners often speak of the “first mile” as critical to making the connection with the customer. They’re referring to the connection between a home or office and a service provider’s switching operation.
Transportation also has the equivalent of a first mile. It’s a series of short destinations around a consumer’s home or workplace that don’t immediately justify the use of a conventional automobile, but stretch most people’s inclination to walk or bike. I call these Green Mile trips.
During the past decade a number of designers and startups have jumped into the short trip market with would - be solutions: each employing less than a conventional automobile. While many of these, including small electric cars, scooters and bikes, have been technically interesting, all have suffered shortcomings, and none has been an economic success. Put succinctly, walking and bicycling remain the simplest, cheapest solutions to short trips, and make the most environmental sense.
Yet, even in pedestrian and bicycle friendly communities people still rely on cars, particularly for trips of more than 10 minutes – or about half a mile distance on foot. Therefore, while I - and other - designers continue to look for new technologies that will fundamentally transform the Green Mile problem giving people a range of responsible options, I think we also need to pursue innovative approaches that will simply encourage people to walk and bicycle more. This will reduce pollution, congestion and noise, and improve health. While no one solution provides a magic bullet addressing all concerns, we think we have viable approach with the Green Mile System.
The Green Mile System
What if there was a way people could make measurable contributions to reducing global carbon emissions, and be economically rewarded for walking and bike riding. The Green Mile System facilitates this. Now people can not only feel good about making environmentally sound transportation decisions with local bike and pedestrian trips, they also can receive tangible rewards.
The System relies on three technical developments. The first is the recently initiated Chicago Climate Exchange, which essentially monetizes carbon emissions, and allows people to trade them in a market system. The second development is the availability of cheap electronic components that log information, such as bike and pedestrian mileage. And the third is the Internet, which facilitates access, exchange and consolidation of such information.
How It Works
The concept is pretty simple. After enrolling at the Green Mile website a user receives a USB linked pedometer or bike computer. Every time the user walks or bikes they log Green Miles beyond a certain baseline amount, that are recorded by their pedometer or cyclometer. Periodically, users plug their pedometers and cyclometers into their computers and upload their mileage to the Green Mile website. Their Green Miles are consolidated with others into credits in a “green power” pool which has been pre – certified. These credits are then traded on the Chicago Climate Exchange.
The user receives in return not only satisfaction for their contribution to environmental improvement, but also a small token of the proceeds of the transaction in the form of Green Miles redeemable at a major retailer online or otherwise.The more you pedal or walk, the more you earn. Unlike initiatives, using voluntary monetary contributions to purchase carbon credits, Green Mile participants actually earn their credits by pedaling or walking – and they get something of material value in return, in addition to psychic and physical benefits.